David Allen Company

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With national headquarters in Raleigh, NC, David Allen Company is the premier Stone, Tile and Terrazzo Company in the United States.

Sally Johns Design rebuilt the davidallen.com website in WordPress

Scope of Program: Provide turnkey website design and a platform build-from-scratch. marketing, identity and branding strategies and support for the 100-year-old company and its district offices.

Strategy: Branding, logo design, website, retargeting audience network landing pages, General Contactor/Sub-Contractor customer inserts, print and online digital campaigns were conducted over a period of twenty (20) years. Print ads were placed in the major national, regional and state trade journal publications. Most ads were full page, 4-color (4C). Online components including the changes-based retargeting keyword and meta tag delivered to the target’s browsers and devices, banner ads (feature and footer sizes) on the trade publications’ websites.

History: David G. Allen established his tile, marble, and terrazzo company in 1920. Allen, an exceptionally skilled craftsman in the masonry arts, was often called on to perform the most difficult, challenging, and complex projects. His commitment to excellent quality and ethical business practices quickly drove his small company to be the preferred tile, marble, and terrazzo company in the region.

Robert Roberson, the current Chairman of the Board, began his career with David Allen in 1957 and purchased the company in 1967. Knowing the value of David Allen’s foundation of high standards and ethical business practices, Roberson and his leadership team remain committed to David Allen’s beginning principles, the result of which has placed the company as one of the largest and most respected tile, marble, and terrazzo companies in the nation with offices in Raleigh, NC; Washington, DC; South Florida; Columbia, SC; Birmingham, AL; and Charlotte, NC.

The company’s work—in airports, museums, hotels, hospitals, coliseums, schools and universities—has received more industry awards for workmanship and professionalism than any similar firm in the US.

As an ESOP company, the entire company realizes our rich history is a valuable asset, but our performance each day on each project determines our future.

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With national headquarters in Raleigh, NC, David Allen Company is the premier Stone, Tile and Terrazzo Company in the United States.

Sally Johns Design rebuilt the davidallen.com website in WordPress

Scope of Program: Provide turnkey website design and a platform build-from-scratch. marketing, identity and branding strategies and support for the 100-year-old company and its district offices.

Strategy: Branding, logo design, website, retargeting audience network landing pages, General Contactor/Sub-Contractor customer inserts, print and online digital campaigns were conducted over a period of twenty (20) years. Print ads were placed in the major national, regional and state trade journal publications. Most ads were full page, 4-color (4C). Online components including the changes-based retargeting keyword and meta tag delivered to the target’s browsers and devices, banner ads (feature and footer sizes) on the trade publications’ websites.

History: David G. Allen established his tile, marble, and terrazzo company in 1920. Allen, an exceptionally skilled craftsman in the masonry arts, was often called on to perform the most difficult, challenging, and complex projects. His commitment to excellent quality and ethical business practices quickly drove his small company to be the preferred tile, marble, and terrazzo company in the region.

Robert Roberson, the current Chairman of the Board, began his career with David Allen in 1957 and purchased the company in 1967. Knowing the value of David Allen’s foundation of high standards and ethical business practices, Roberson and his leadership team remain committed to David Allen’s beginning principles, the result of which has placed the company as one of the largest and most respected tile, marble, and terrazzo companies in the nation with offices in Raleigh, NC; Washington, DC; South Florida; Columbia, SC; Birmingham, AL; and Charlotte, NC.

The company’s work—in airports, museums, hotels, hospitals, coliseums, schools and universities—has received more industry awards for workmanship and professionalism than any similar firm in the US.

As an ESOP company, the entire company realizes our rich history is a valuable asset, but our performance each day on each project determines our future.