David Allen Company – Website

Image
Image
Image
Image
Image
Image

The premier Stone, Tile and Terrazzo Company in the United States.

Scope of Program: Provide marketing, identity and branding strategies and support for the 100-year-old company and its district offices.

Strategy: Branding, logo design, website, retargeting audience network landing pages, General Contactor/Sub-Contractor customer inserts, print and online digital campaigns were conducted over a period of twenty (20) years. Print ads were placed in the major national, regional and state trade journal publications. Most ads were full page, 4-color (4C). Online components including the Xchanges-based retargeting keyword and meta tag delivered to the target’s browsers and devices, banner ads (feature and footer sizes) on the publications’ websites.

Goals: Make General Contractors aware of David Allen Company’s specialty finishes abilities at any scope of work level, and B) Enhance positive awareness and further penetration of the high-end materials and surfaces markets.

Audience Demographics:  All unlimited, licensed General Contractors, Architects and CSI specifiers. Also includes commercial developer groups nationwide.

Evaluation and Conversions: Over the years, each phase of the strategy brief, marketing, creative and message was analyzed and evaluated. Techniques that delivered results (i.e. more GC’s asking David Allen Company to bid on major projects, more national attention to their first quality performance reputation, etc.) were incorporated into the adjustments made to the delivery of the message; resulting in a cumulative expansion of the markets through which the David Allen brand thrived.

Results: The work was a tireless effort, taking years to mature, but culminated in a spectacular fashion: being named Associated Building Contractors’ (ABC) Contractor of the Year!

Website Design Awards:
2018 Communicator Awards

Bronze, Best Aesthetic for Websites, David Allen Company, Raleigh, NC headquarters.

2018 Communicator Awards
Bronze, Best Integrated Mobile Experience, David Allen Company, Raleigh, NC headquarters.

2017 International Davey Awards
Silver, Best Visual Appeal Aesthetic for Websites, David Allen Company, Raleigh, NC headquarters.

2017 International Davey Awards
Sliver, Corporate Communications Websites, David Allen Company, Raleigh, NC headquarters.

2013 Summit International Award
Emerging Media Award, Leader Award for Outstanding Work in Emerging Media, Terrazzo: A Performing Art, Design, David Allen Company, Raleigh, NC headquarters.

Image
Image
Image
Image
Image
Image

The premier Stone, Tile and Terrazzo Company in the United States.

Scope of Program: Provide marketing, identity and branding strategies and support for the 100-year-old company and its district offices.

Strategy: Branding, logo design, website, retargeting audience network landing pages, General Contactor/Sub-Contractor customer inserts, print and online digital campaigns were conducted over a period of twenty (20) years. Print ads were placed in the major national, regional and state trade journal publications. Most ads were full page, 4-color (4C). Online components including the Xchanges-based retargeting keyword and meta tag delivered to the target’s browsers and devices, banner ads (feature and footer sizes) on the publications’ websites.

Goals: Make General Contractors aware of David Allen Company’s specialty finishes abilities at any scope of work level, and B) Enhance positive awareness and further penetration of the high-end materials and surfaces markets.

Audience Demographics:  All unlimited, licensed General Contractors, Architects and CSI specifiers. Also includes commercial developer groups nationwide.

Evaluation and Conversions: Over the years, each phase of the strategy brief, marketing, creative and message was analyzed and evaluated. Techniques that delivered results (i.e. more GC’s asking David Allen Company to bid on major projects, more national attention to their first quality performance reputation, etc.) were incorporated into the adjustments made to the delivery of the message; resulting in a cumulative expansion of the markets through which the David Allen brand thrived.

Results: The work was a tireless effort, taking years to mature, but culminated in a spectacular fashion: being named Associated Building Contractors’ (ABC) Contractor of the Year!

Website Design Awards:
2018 Communicator Awards

Bronze, Best Aesthetic for Websites, David Allen Company, Raleigh, NC headquarters.

2018 Communicator Awards
Bronze, Best Integrated Mobile Experience, David Allen Company, Raleigh, NC headquarters.

2017 International Davey Awards
Silver, Best Visual Appeal Aesthetic for Websites, David Allen Company, Raleigh, NC headquarters.

2017 International Davey Awards
Sliver, Corporate Communications Websites, David Allen Company, Raleigh, NC headquarters.

2013 Summit International Award
Emerging Media Award, Leader Award for Outstanding Work in Emerging Media, Terrazzo: A Performing Art, Design, David Allen Company, Raleigh, NC headquarters.