Airway World is an online virtual resource for continuing education for medical practitioners, helping them stay abreast of the latest in lifesaving intubations and other difficult airway procedures. This innovative Virtual Portal was created for the Airway Management Education Center (AMEC).
Digital environment items were designed and developed, including the Welcome Presentation video with voiceover, lobby and exhibit hall banners, signage, tool bar and jumbotron promo ads, webinar presentation graphics, and graphic icons for a custom phone app.
Comprehensive brand identity for the Airway World campaign included product naming, tagline, logo design, color palette, stationery, sales kit, media kit, Exhibitor Manual, and graphic guidelines.
Advertising and promotional items included direct mail postcards for four audiences, e-newsletters, e-blasts, national ads for professional journals, banner ads, Facebook ads, Twitter announcements, custom USB card give-aways, table runners, pop-up displays, and Google SEO.