The three North Carolina Aquariums’ and Jennette’s Pier are an exciting and unique combination of attractions for the State of North Carolina. The branding campaign package that we have created includes the monthly e-news component SEAmail, going out to 100 K + subscribers, and is designed and managed by SJD from N.C. Aquarium Society-supplied content. Also included in the package are rack cards for statewide distribution; ads; billboards; bumper stickers; vehicle wraps; direct mail; complimentary passes; fact sheets; magnets; custom hotel key cards; custom wine labels; gift membership packets; membership cards; and membership level car decals.

The process involves working closely with staff from both the NC Aquarium Society and the NC Aquariums’ headquarters based in Raleigh. E-mail, phone conferences, videoconferences, and personal meetings are all used to keep information and approvals flowing.