Scope of Program: Physician, Emergency medicine, Anesthesiologists medical profession and first responder continuing to promote and engage practitioners.

Strategy and tactics: Integrated online marketing, websites, print and direct mail campaigns to attract and promote attendance in the AMEC course inventory around the world as well as expand the course locations and reach to its expanding medical audience.

Goals: to fill its course attendance at its ongoing venues.

Audience: Professionals needing to learn and maintain accreditation in airway clearing techniques for trauma and real life medical emergencies.

Results: The AMEC course inventory has grown steadily each year and has expanded to Europe and Asian markets. Its investment with Sally Johns Design has resulted in significant return on its investment as represented by increased course enrollments, expanded courses and significant market expansions.
Websites: theairwaysite.com • airwayworld.com